Daniele Quercia is a scientist and engineer who lived in Boston and worked in Cambridge. He bought a racing bicycle and bicycled every day to work. For find the way he uses him mobile phone and went throw Massachusetts Avenue, the shortest route.
He uses this route but after a month he decided to change it and he felt really surprised because it was beautiful, but he also felt shame because he only trapped in him mobile app, but it only show the shortest path, but he didn’t enjoy the ride.
This experience changed him research to understand how people experience the city. He uses a tool to replicate social science experiments at web scale and he created new maps where people can find the most enjoyable route.
Create this routes is possible with a little bit of imagination, thinking about which parts of the city people find beautiful.
With two colleagues they decided to make a simple experiment; they built a crowd sourcing platform that people have to choose between two images and say which one is more beautiful and based on this idea they find the routes that make people happier.
Then he joined Yahoo Labs and with Luca and Rossano build a new map of the city that consist in a cartography weighted for humans emotions, so people can see the happy segment, the beauty segment or the quiet segment apart from the shortest one.
They also use the smell, the sounds and the memories of people for create new segments
They are trying to avoid the single path, so people can enjoy more the city where they live and it also helps for prevent the routine
Nicole Trumper
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