This Ted Talk is presented by a Japanese toys designer named Shimpei Takahashi. In the conferanec Shimpei explain us that we should not think about the analyzing data or about the possibles sales we sholud only think about come up with ideas.
After that he shows many toys that he created using a technique called Shiritori, this techinque is used for create originals toys, we have only to link the finals lettres of diferents word and the ideas will come.
https://www.ted.com/talks/shimpei_takahashi_play_this_game_to_come_up_with_original_ideas/transcript?language=en
Roc Castelló
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