Here a young woman named Ted McKenna Pope and has 14 years appears. This tells us that when she was 13, convinced one of the largest toy manufacturers in the world, Hasbro, to change the way they sold one of their best sellers. All this was because she has a brother, Gavin who loved to cook but then realized that in ads and kitchenettes boxes of Hasbro's marketed specifically for girls. And they did just showing pictures of girls in boxes or in advertisements, and had kitchenettes flowery prints in bright pink and violet, very specific colors of the female gender and thus were transmitting a message that only girls should cook, not children. And this much discouraged his brother think the chef could not because he believed it was something just for girls.
Then she decided to make her voice heard Hasbro to tell them what they did wrong and ask them to change through a website called Change.org. So she created a petition and add a YouTube video Hasbro basically asking them to change the way they marketed the kitchenettes showing children in ads, on boxes, especially using less feminine colors.
Your request tube very successful. He was interviewed in all these national media and press.
Finally, Hasbro invited him to his office to show me her new kitchenette in black, silver and blue. She says that moento was one of the best moments of your life. And he could also realize that he had turned activist since she could change something, even as a child.
Tati Torrents
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